• Marketing Specialist

    Job Locations US-VA-Glen Allen
    Job ID
    2018-4871
  • About Us

    Don’t just find a job, find your WHY at a purpose-driven organization; discover a career at Virginia Premier.
    By blending quality benefits, affiliating with the world-renowned VCU Health System and offering career-advancing development programs, we allow our employees to focus on the meaningful work of improving and saving the lives of more than 200,000 people throughout the state of Virginia.
     
    At Virginia Premier, we are building an industry leading health care organization through dedicated teams that have heart, provide top-notch quality member services and embrace our mission of inspiring healthy living within the communities we serve. Our vision is to connect people to innovation, quality and affordable health care for all phases of life.
     
    If this sounds like you, read on!

    Overview

    The Medicaid Marketing Specialist position assists in the development, tracking and oversight of marketing initiatives. This position will evaluate the effectiveness of marketing initiatives and make recommendations regarding the most successful marketing approaches. The Specialist will develop marketing materials for all lines of business as required by regulatory bodies. 

     

    Responsibilities

    • Assist with implementation of Medicaid marketing plan.
    • Measures and tracks effectiveness of marketing initiatives.
    • Responsible for understanding basic concepts, benefits and features of each line of business.
    • Responsible for understanding and adhering to current Medicaid regulatory guidelines.
    • General reporting, analytics and executive summary communications for all key Marketing Operations initiatives including usage, pipeline of work and associated delivery expectations, challenges and opportunities, etc.
    • Collaborates with other departments throughout the organization to facilitate needed discussions around Medicaid materials.
    • Other duties as assigned

    Qualifications

     MINIMUM EDUCATION REQUIREMENTS 

    • Bachelor’s degree, preferably in Marketing or related field or experience commensurate with position required

    SPECIAL KNOWLEDGE AND/OR SKILLS

    • Proficient knowledge of Microsoft Office products required, Adobe Creative Cloud a plus
    • Proven success in writing for digital, print and other media
    • Excellent communications skills with proven ability to present, write, edit and organize thoughts in a clear, concise and well-organized manner
    • Strong project management skills with relentless attention to detail on simultaneous projects

     WORK BACKGROUND/EXPERIENCE 

    • Minimum of two (2) years of experience in healthcare marketing/outreach preferred.
    • Strong knowledge and understanding of Medicaid preferred
    • Previous grassroots/community outreach experience preferred.

    PHYSICAL REQUIREMENTS

    • Physical health sufficient to meet the ergonomic standards and demands of the position

    All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EOE

     

    Our mission is to inspire healthy living within the communities we serve!

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