• User Experience/Digital Designer

    Job Locations US-VA-Glen Allen
    Job ID
  • About Us

    Don’t just find a job, find your WHY at a purpose-driven organization; discover a career at Virginia Premier.
    By blending quality benefits, affiliating with the world-renowned VCU Health System and offering career-advancing development programs, we allow our employees to focus on the meaningful work of improving and saving the lives of more than 200,000 people throughout the state of Virginia.
    At Virginia Premier, we are building an industry leading health care organization through dedicated teams that have heart, provide top-notch quality member services and embrace our mission of inspiring healthy living within the communities we serve. Our vision is to connect people to innovation, quality and affordable health care for all phases of life.
    If this sounds like you, read on!


    As a key member of the Virginia Premier digital team, this full-time position is responsible for creating and delivering compelling and user-centered digital products that promote and advance Virginia Premier’s brand, marketing efforts, and audience engagement. The Digitial Designer makes informed design decisions balancing business needs with the needs of users. The candidate will continually improve Virginia Premier’s digital products through strategic planning, user research, and continuous improvement.


    • Design, create, develop, and maintain the Virginia Premier website and other digital marketing products. Ensure consistent visual branding and design standards across all digital products. Work with stakeholders to gather digital design requirements. Lead user research, workshops, stakeholder interviews, and online testing to gain insight into user needs, tasks and goals. Make informed design decisions based on user data.
    • Create visual artifacts to articulate, inform and validate ideas with consumers and stakeholders, including prototypes, wireframes, sketches, customer journey maps, and user personas. Communicate progress in presentations and meetings to stakeholders; implement design in final product. Create and maintain digital style guide.
    • Work closely with key stakeholders and marketing development team to translate Virginia Premier strategic goals into measurable key performance indicators (KPIs) that can be tracked within web analytics tools. Refines user interface designs based on these findings.
    • Shoot, edit, and upload digital video for use on website and social media sites to support marketing efforts and messaging



    • Four-year degree in Visual Design, Digital Marketing, or Human Factors Design


    • Strong user experience design skills for a variety of digital products including websites with content management system integration and web applications. 
    • Strong visualization, conceptualization and design production skills. Ability to quickly produce wireframes and prototypes and translate these into complete digital products.
    • Ability to integrate brand, visual storytelling, and user-centered design into elegant high-performing design solutions.
    • Excellent presentation and writing skills; ability to clearly present design comps, prototypes, project goals, and status to both internal and external teams.
    • Ability to lead user workshops, gather ethnographic research and make design recommendations based on findings.
    • Strong business analysis skills, including abilities: to gather business requirements; diagram workflows to improve business processes; set, measure and analyze performance indicators in web analytics to continually improve product design.
    • Ability to work and communicate with business stakeholders and technical teams. Ability to lead and facilitate productive brainstorming sessions, gain consensus and convert ideas into design artifacts.
    • Strong communication and interpersonal skills required. Ability to provide excellent client/customer service, and establish lasting positive business relationships; team oriented, collaborative, diplomatic and flexible.
    • Strong knowledge of Photoshop, Illustrator, and UX prototyping tools (Sketch, InVision, Adobe Xd).
    • Solid understanding of front-end development (HTML, CSS, and JavaScript) and content management systems such as WordPress, Drupal, or Webflow.
    • Understanding of video shooting, lighting, and editing principles and software.


    • Three to five years of UX design, website design, visual design, and information architecture experience
    • Thorough and evolving knowledge of current digital marketing technologies, strategies, and tool sets


    • Physical health sufficient to meet the ergonomic standards and demands of the position

    All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EOE


    Our mission is to inspire healthy living within the communities we serve!


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